The Rules of Acquisition
Posted by pwl on March 18, 2009
The Rules of Acquisition, in the fictional Star Trek universe, are a set of guidelines intended to ensure the profitability of businesses owned by the ultra-capitalist Ferengi. The first rule was made by Gint, the first Grand Nagus of the Ferengi Alliance. The title of “Rules of Acquisition” was chosen as a clever marketing ploy (since the rules are merely guidelines) and Gint numbered his first rule as #162, in order to create a demand for the other 161 Rules that had yet to be written. The Rules are said to be divinely inspired and sacred, and thus are the closest thing to a religion for Ferengi society.[1][2] The “profit-obsessed” Ferengi believe that once their dead bodies have been vacuum-desiccated — and sliced remains sold to the highest bidders — their souls go to a “Divine Treasury” where they are held accountable for their adherence to the rules.
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